Advertising today that targets young people are seen everywhere. The number one reason marketers choose to target the youth is because they have money to spend, teens especially. Teens have a lot of money to spend on luxury items like clothes and accessories. Teens also usually make their own buying decisions. When marketers realize that this is how teens work, it is only the smart thing to do to advertise for the younger crowd. When marketers advertise for the older people, the younger generation won't necessarily be interested in their products. But when advertised for younger people, both age groups would still be interested. Advertising is so easily seen nowadays that it is almost impossible to go on a computer and not see an ad for something. And most of the time the youth is either on the internet. This is a big way of getting to them, internet ads. From YouTube to Facebook, there are ads everywhere that targets kids and teens.
A big way of getting to teens are to falsify needs. When I was a teenager I knew I wanted to fit in and wanted the latest phone or latest clothes. Marketers use this to make their ads want teens to fit it and want teens to get the latest technology. And with girls they can do ads of makeup or other beauty ads that will make them feel like they need to buy that product to feel beautiful. I think advertising for the youth will never change only because teens are a good source of money.
When the younger generation makes ads I feel like it brings a fresh new idea out to the market. Being young and hip, we know all the trends and all the other stuff other young people like. So what better candidates to make ads? In Mad Men they refer to the younger generation as monkeys making ads, but maybe he's wrong. Maybe it is a good idea that the youth try to make ads for other younger people. It only makes sense.
No comments:
Post a Comment