Creative Content

     Since my ad will be posted on a magazine, there won't be much of a script but there will be multiple scenes for the photo shoot. One thing about shoots is that you do have to be creative and according to the book, " Creative thinking is the ability to stretch beyond the ordinary, to be original, innovative, and flexible. People who think creatively recognize commonalities, visualize metaphorically, modify and elaborate imaginatively, and envision the unlikely." (Linda 33). In order to create a visually appealing advertisement, creativity must be at its peak. One way to really help with planning out things like a commercial or a photo shoot is diagraming the different kinds of scenes you want to do. It helps to draw things out before you start because it it will give you direction and so that you won't get lost in the process of your project. 

     A huge part of promoting the product itself will be the actual ad. The picture of the three Christian Louboutins will be displayed on billboards, flyers, and of course the magazines. When creating a visual for a consumer its important to have a focal point. Like what the book says, "The viewer seeks a point of entry into a composition. The entry can be the focal point, the key component established through visual hierarchy, or a dominant image," (Linda 172) when the viewer looks for the focal point, they usually look in the middle of the picture, with this particular ad there will be multiple focal points which are of course the different shoes. 

     Each promotional event will be a small task. It will consist of handing out flyers and posting on social networds like Facebook, Twitter, and Tumblr. The flyers will be posted on these and will be shared on many walls. The promoting team will also ask their colleagues to do the same. This way, there is a lot of advertising going on just for the pre launch party. And the more people come to the party, the more revenue Christian will bring in. 

     The main focus of the launch party will be to showcase the newest Christian Louboutins. With the extravagant stages and the raised go go dancers, this will be no problem. Customers will be able to look at all the shoes and they will be able to decide which ones they want! A great way to get extra revenue is to have people buy straight from the party. There will be sign up sheets for all the shoes, the prices, and if you want to pre order them!