This ad is promoting a soap brand named Tact soap. It claims to keep you fresh, shower fresh. It also advertised as a bath and beauty soap targeted mostly for men. Showed in 1965, the standards for an ad were very different. Most of them are very simplistic and straight to the point. They describe the benefits of the product, show the product, and show the old school dancing. And the main benefit of this product is the Hexachlorophene. This chemical is the anti bacterial property of the soap and is the main focus of this ad. The chemical can also be referred to as Nabac, it is a very common disinfectant. Hexachlorophene is also used in topical cremes as anti-bacterial and anti-infecting agents. And as you can already see, it is part of soaps and tooth paste as well.
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