Analysis of Project in the Real World

  

       With so many different types of shoes out there, its hard to create a brand that really stands out. Even the text says, "Very few products, services, or groups are unique; most are parity products, that is, they offer qualities and functions similar or identical to those of their competitors. (Linda 50)  But one thing that differentiates Christian Louboutins to other brands is obviously the red soles that you see in their shoes. "Branding and advertising differentiates these parity products, services, and groups in a crowded marketplace," (Linda 50) the branding of Christian Louboutin really took some though on how the color would do. Nowadays, you can obviously tell that when you see a woman in Louboutins you can tell that she is confident, proud, and very classy. So many men and women are so in love with these Italian shoes that so many of them are collectors. 
     Going further with the advertising of the ad, I think the picture speaks for itself and is already a great ad. According to the text, "The creation of an ad can happen in any number of ways. Some people think in words," (Linda 96) but in my case I thought of the picture first before I thought of the slogan. And the book says that "It really does not matter which comes first, as long as both line and visual work synergistically and are based on a solid idea" (Linda 96). 
     I think this product will do extremely well as it already has. I know this because I am not using a spin off product but an actual brand of shoes that make billions of dollars each year. Branding of this group was probably the most important part like it says on the text, " Branding is the creation of a comprehensive, strategic, and unique program for a brand or group, with an eye toward building a relationship with people based on how they experience—interact and use—the brand or group," (Linda 50) The way people react to the red soles is a complete experience. From the purchase of the product to the strut on the red carpet, Christian Louboutin is truly an amazing company.