For my marketing approach I will find out what the current trends are for shoes for the upcoming season. I will then make sure that Christian Louboutin will be all over those trends. After the shoes are in place the advertising team will create looks for girls with the newest shoes. A fabulous photo shoot will then take place to take photos of the shoes and the models selected for the looks. After the photos are edited I will have the team blow up the pictures large enough to be placed on walls. I will throw a big launch party of the new collection. I will invite the most fabulous and the most elite crowd Las Vegas has to offer. There will be raised stages with go go dancers wearing the newest collection of shoes and the elevated stages will help highlight the red soles. I'm going to have an amazing DJ for the party along with a fabulous club set up. I will then find a celebrity spokesperson to advertise the brand even further.
Getting the people to talk about my event will be easy. There will be signs and billboards all over town about the release party of Christian Louboutin. Not only will there be advertising on the signs but there will be an array of ads on the internet and local news about the party. Everyone in Vegas will see these ads and will definitely start advertising on social networks like Twitter and Facebook. The venue itself for the party will be advertising in itself. The interior will feel like a club: slightly dimmed lights, amazing music, and the ocassional light show here and there. With the raised go go stages to present the new product, everyone will be excited to see the performances and different celebrities that come out to play with Christian Louboutin.
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