I enjoyed
this class because I learned a lot about advertising in the world and what it
means to be a marketer and to be an advertiser. A big part of being in the
fashion industry is knowing how to get your product out there. I think it is a
struggle for all upcoming fashion graduates to find that source that can really
advertise their work.
One of the things I really
remembered about the class is learning about The Big Idea in the book. It
talked about a lot when it comes to the part of making a product or an idea.
And a huge part about marketing is understanding your consumers. When you
understand what the consumers want you can then start a product that will
generate revenue for your company. I thought this chapter was a great start for
fashion majors who are interested in designing clothes or accessories. I plan
on designing jewelry when I graduate so I will always remember the idea process
of making a product.
This
class was a joy to go to because we were always working. And if we weren’t
working on blog posts we were watching a movie about our lecture. I enjoyed the
movies because it really tied in with everything that we were learning. One of
my favorites was the advertising movie on how ads came to be. Learning about
how Apple did their iPod ads and other iconic ads was a great learning
experience. It shows that even the greatest of ads come from scratch and it
just takes a little work. I was absent twice this quarter because of transportation
issues but I believe I still did very well.
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