1. Determine the scenario: What happens in this frame?
-In this frame a couple seems to be having a lot of fun together while the guy is having an electronic cigarette.
2. What is the setting? What are the conditions?
-The setting appears to be in a field of flowers on a sunny day.
3. Who are the people or groups?
-These people are young and attractive, giving a message that people who smoke are sexy.
-These people are young and attractive, giving a message that people who smoke are sexy.
4. What is their point of view around this specific
experience?
-Their point in this ad is that life will be happy and you will be attractive if you smoke. And with this specific brand Modern it is trying to tell people that you can smoke anywhere because it is electronic.
-Their point in this ad is that life will be happy and you will be attractive if you smoke. And with this specific brand Modern it is trying to tell people that you can smoke anywhere because it is electronic.
5. What are their goals?
-Their goal is to convince more and more people that e-cigarettes are safer even though it really is not.
6. What are their assumptions? What are their perceptions?
-The developers of this product assume that people are thinking their product is safe. That is why more and more brands of e-cigarettes are coming out.
-The developers of this product assume that people are thinking their product is safe. That is why more and more brands of e-cigarettes are coming out.
7. Are there conflicts? Is there cooperation?
-Yes are are conflicts because when the FDA questioned these products they found that there are traces of nicotine and other chemicals.
-Yes are are conflicts because when the FDA questioned these products they found that there are traces of nicotine and other chemicals.
8. What are the
outcomes?
-People can still obtain second hand smoke from these products because they are induced with chemicals.
The ads of today are no different from the ads of the past. Even though it is not as abundant , they are still trying to convey the same message: buy our products and smoke. A lot of people are misinformed about electronic cigarettes, including myself. I initially thought that there would be no harmful chemicals or nicotine because companies advertise that "you can smoke anywhere" which could mean that there are no harmful chemicals. But FDA research did show traces of nicotine and chemicals in the electronic cigarettes. The way it works is liquid is heated in the product which contains nicotine and creates a vapor that imitates smoke. There are still a lot of study going on about the electronic gadgets and until then the only way to keep safe from smoking is to not smoke at all.
A big struggle in Nevada is second hand smoking. There has been a debate whether or not smoking should be banned in the casinos. I think this would be a good idea because a lot of people are getting affected by second hand smoke even if its in certain areas. Smoke still travels to different places of the casino. Elderly, children, everyone is getting affected, not just the smokers themselves. And second hand smoke is even worse because it is not being filtered. Studies on electronic smoke might make second hand smoke a little better but people are still not sure. Nobody would be able to tell the difference between the vapors. Even the actual product itself is very similar to a real cigarette so how can anyone really tell if it is electronic or the real thing? It is almost impossible. So I say cigarettes should just be banned at casinos.
-People can still obtain second hand smoke from these products because they are induced with chemicals.
The ads of today are no different from the ads of the past. Even though it is not as abundant , they are still trying to convey the same message: buy our products and smoke. A lot of people are misinformed about electronic cigarettes, including myself. I initially thought that there would be no harmful chemicals or nicotine because companies advertise that "you can smoke anywhere" which could mean that there are no harmful chemicals. But FDA research did show traces of nicotine and chemicals in the electronic cigarettes. The way it works is liquid is heated in the product which contains nicotine and creates a vapor that imitates smoke. There are still a lot of study going on about the electronic gadgets and until then the only way to keep safe from smoking is to not smoke at all.
A big struggle in Nevada is second hand smoking. There has been a debate whether or not smoking should be banned in the casinos. I think this would be a good idea because a lot of people are getting affected by second hand smoke even if its in certain areas. Smoke still travels to different places of the casino. Elderly, children, everyone is getting affected, not just the smokers themselves. And second hand smoke is even worse because it is not being filtered. Studies on electronic smoke might make second hand smoke a little better but people are still not sure. Nobody would be able to tell the difference between the vapors. Even the actual product itself is very similar to a real cigarette so how can anyone really tell if it is electronic or the real thing? It is almost impossible. So I say cigarettes should just be banned at casinos.
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