EOC Week 5: Super Bowl Ad

Who: Little boy dressed as Darth Vader
 What: He's trying to use his dark powers to move things
When: During afternoon playtime
 Where: A home
Why: To promote the new Volkswagen Passat

     The ad begins with a little boy dressed in a Darth Vader costume and he is running around his house during his play time. He signals at the washing machine and jumps with excitement as he is trying to get a response out of it without doing anything. Nothing happens. He then finds his dog and does the same thing but his dog sits there and continues to ignore the child. He goes on to a toy doll and does the same thing, again, and tries to get a response from the toy. Obviously toys don't move on their own so he is at the table, disappointed. He hears his dad come home and he rushes to the driveway to meet him. He signals his dad not to lock his car because he wants to attempt to use his "powers" to do it. To the little boy's surprise his powers worked! But in reality, his dad pressed the buttons inside the house while the little boy signaled his powers.
     Throughout the ad there really wasn't anything about a car it was all just the boy. It really is targetting the dads and the moms of the market because seeing a little child in such a way will evoke their emotions and make them think about cars. A good marketing team will make ads that caters to emotions of people because when their emotions are stimulated they then start to feel they need to shop. And after seeing this super bowl ad the parents watching might want to consider the new Passat. The mom and dad in this commercial are very average and they look like they could be your neighbor. This is another tactic of marketers to make it look like you can really go to the dealership and you can afford this car.