What do women love more than men?
Heels. For my ad I am choosing to promote Christian Louboutin heels. The famous
red-soled shoes are seen on the red carpet and even on the streets. These shoes are definitely not for everyone
for they are very expensive. But from celebrities to bloggers, everyone wants a
pair of Louboutins. The vibrant color of the shoes really give a play on any
look that you throw on. It can be mixed, matched, and styled in so many
different ways.
In this ad I will be taking a
picture of a woman walking away from the
camera showing off the soles of her shoes. Also pictured will be a guy with a
red lipstick stain. The slogan will be “Your red lipstick won’t be the
only red he’ll remember” and it plays off the fact that he thinks the woman is
really sexy in her Louboutins. And even if there is a red lipstick stain on him
he saw the soles of her shoes and was in awe. The shoes aren’t only for women
but they are also to attract men, of course. Because what’s sexier than a girl
in heels? Nothing.
This ad will set me apart from all the others because it is going to target young and fashionable women the same way Axe targets men. The ad's hidden message will basically be saying that if you're wearing Christian Louboutins, all the guys will be after you and all the guys will remember you when you leave a room because they will see the red soles of your shoes. So it will really take a play on the Axe commercials but targeted for women on a magazine ad.
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